Business strategy is setting a course of action which touches on the fundamental assumptions of the business

One of the laws of cybernetics ,the science of the control of system states that “The control system should match the complexity of the system”

Likewise in business,conventional wisdom can be comforting ,but it can be suffocating too.First,logical thinking supported by the facts and bout of a number crunching

Some think “out of the box “that’s creative thinking.What is the sound of one hand clapping?

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